Attribute Lift Model (ALM™)
What product attributes (features, ingredients, claims, etc) are consumers willing to pay a premium for? Does the perceived value of the product change pre-COVID and during COVID-19? Market Fusion Analytics (MFA)’s proprietory Attribute Lift Model (ALM™) can quantify the willingness-to-pay for each, or a bundle of product attributes at different times. A product could have more tangible attributes such as its pack size, form, packaging, scent, etc. The attributes could